Hello! I'm Hannah
With a passion for creativity and a drive for continuous growth, I am always seeking opportunities that challenge me to think critically and solve problems innovatively. My energy, enthusiasm, and collaborative spirit enable me to inspire and support those around me.
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I thrive on finding unique ways to connect with others and share meaningful stories. My professional journey has included creating impactful content for social media campaigns, managing stakeholder communications, and crafting strategic messaging to align with organizational goals. I have also successfully developed and implemented communication strategies, written press releases, and managed online communities to enhance brand visibility. My ability to adapt quickly and maintain focus under pressure has been instrumental in delivering results in fast-paced environments.
Additionally, I have extensive experience in event planning, having organized promotions and provided on-site social media support, as well as photography and videography services. I am well-versed in monitoring analytics, preparing detailed reports, and identifying trends to optimize marketing initiatives.
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As a leader, I prioritize people over tasks, fostering strong relationships and teamwork to achieve shared goals. I am eager to leverage my experience and passion in a dynamic role that encourages both personal and professional growth.
Hannah Charlton
Public Relations, Communications, Social Media
Phone:
519-501-9586
Email:
Address:
Woodstock, Ontario
Date of Birth:
May 31, 1998
EXPERIENCE
November 2022 - October 2024
Communications Coordinator, CAAN Communities, Alliances & Networks
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Write a variety of different content to support communication and marketing efforts of CAAN, including social media and website copy, membership communications, press releases, and other forms of communication as needed.
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Work with the Director of Operations to develop and implement a Communications Strategy, designed to further CAAN’s awareness, brand, and objectives.
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Monitor CAAN’s social media and online presence, creating monthly analytic reports.
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Ensure that promotional and marketing materials meet CAAN’s identity and strategy.
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Organize and direct promotions during CAAN’s events.
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Provide social media and photo/video support during CAAN’s events.
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Stay up to date on communications trends, and make recommendations to improve CAAN’s impact.
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Respond to and direct media inquiries to appropriate CAAN staff.
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Proactively seek opportunities to promote CAAN and our brand/message.
May - July 2020
Digital Marketing Coordinator, Home Service Solutions
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Social Media Management: Created, scheduled, and published engaging content for social media platforms, including Facebook and Instagram, to enhance brand visibility and audience engagement. Monitored and analyzed performance metrics to optimize content strategies and improve audience reach.
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Website Content Creation: Developed, updated, and maintained website content to ensure alignment with brand identity and marketing objectives. Regularly monitored website performance and user engagement to implement necessary improvements.
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Marketing Strategy Development: Strategized and executed comprehensive marketing plans to drive brand awareness and increase lead generation. Collaborated with cross-functional teams to align marketing efforts with overall business goals.
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Content Editing: Edited and proofread social media posts, blogs, and website content to maintain a consistent tone, voice, and high-quality standards.
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Photography and Videography: Captured high-quality photos and videos of products, services, and installations for use in marketing campaigns, promotional materials, and social media platforms.
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Collaborative Marketing Projects: Provided support on various marketing initiatives, contributing creative ideas and ensuring timely execution of campaigns and events.
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Administrative Assistant
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Inventory Management: Monitored and managed inventory levels, ensuring accurate tracking and timely replenishment of supplies.
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Interview Facilitation: Assisted in conducting candidate interviews, managing schedules, and maintaining records to support recruitment efforts.
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Financial Transactions: Processed cash and cheque deposits with accuracy and efficiency.
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General Warehouse Support: Performed organizational tasks within the warehouse, contributing to a streamlined operational workflow.
January - April 2020
Community and Digital Researcher,
Family and Children's Services Waterloo
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Plan and Execute Events: Coordinate all aspects of event planning and execution, including venue selection, vendor management, catering, and logistics, ensuring events run smoothly and meet organizational goals.
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Fundraising Campaign Management: Develop and implement fundraising campaigns, both online and in-person, to meet revenue targets, engaging donors and stakeholders effectively.
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Budgeting and Financial Oversight: Prepare event budgets, monitor expenses, and ensure cost-effective execution while maximizing fundraising potential.
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Donor Relations and Stewardship: Build and maintain relationships with donors, sponsors, and partners, providing ongoing engagement and recognition to foster long-term support.
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Volunteer Recruitment and Management: Recruit, train, and manage volunteers for events and fundraising activities, ensuring they are effectively utilized and engaged.
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Marketing and Promotion: Collaborate with the marketing team to create promotional materials, social media campaigns, and outreach strategies to maximize attendance and participation.
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Sponsorship Acquisition: Identify and secure sponsorships for events and fundraising initiatives, negotiating terms, and managing relationships with sponsors.
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Event Logistics Coordination: Oversee event logistics such as registration, set-up, tear-down, and on-site coordination, ensuring a seamless experience for attendees.
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Post-Event Reporting and Analysis: Analyze the success of events and fundraising activities by preparing post-event reports, evaluating outcomes, and making recommendations for future improvements.
June 2018 - September 2018
Digital Marketing and Graphic Design Coordinator,
Cambridge and North Dumfries Community Foundation (Contract)
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Development, creation and execution of CNDCF’s Marketing Plan;
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Redevelopment of CNDCF’s website, including creating content;
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Creation of CNDCF’s Annual Report (includes reaching out to agencies and donors for input, as well as design work);
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Establishing a new newsletter system and entering our stakeholders email addresses;
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Creating content for the monthly newsletter, to span the entire calendar year;
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Creating content for social media outlets and scheduling content for distribution throughout the year (Twitter, Facebook, LinkedIn);
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Creation of marketing collateral for our fundraising events, for sponsor and donor recruitment, and for new initiatives;
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Creation of short videos of interviews with stakeholders – for the website.
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Creation of info-graphics outlining the impact of the work of the organization.
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Preparing “Friend of the Foundation Friday” content, interviews and photos.
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Reviewing current mailing lists and updating where needed.
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Assisting other staff with new initiative called “The Keep”.
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Developing our media “binder” (contacts, exposure, etc…)
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Assisting other staff with moving files to the Cloud and potentially implementing Sharepoint.
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Monitoring and measurement of qualitative and quantitative results achieved through the marketing efforts, and provide regular reports to the Executive Director;
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Provide concrete recommendations for adjustments and/or improvements to the marketing efforts, as necessary;
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Prepare a final report on marketing initiatives.​
January 2018 - April 2018
Bowl-For-A-Cause Event Planner and Volunteer Coordinator
Reception House Waterloo Region
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Collaborative Fundraising Project: Partnered with a team of three to organize and execute a fundraising initiative for Reception House Waterloo, successfully achieving a goal of raising $1,000.
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Vendor and Caterer Coordination: Researched and communicated with venues and caterers to secure the best options within budget while aligning with event needs and goals.
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Raffle Prize and Sponsorship Management: Sourced and secured raffle prizes, collaborated with sponsors, and maintained strong relationships to ensure ongoing support for the event.
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Volunteer Coordination: Recruited, managed, and delegated tasks to volunteers, ensuring smooth event operations and efficient task execution.
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Branding and Advertising: Developed promotional materials and implemented advertising strategies to increase event visibility and attract attendees.
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Not-for-Profit Writing: Created clear and persuasive communications tailored to the goals of a nonprofit organization, including sponsorship proposals and event descriptions.
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Social Media Campaigns: Designed and executed social media strategies to engage audiences, promote the event, and encourage participation.
EDUCATION
2016-2020
Bachelor's Degree
Social Marketing Certificate
Hootsuite, 2018
Conestoga College
Public Relations
3.0 GPA
Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans Course on Research Ethics, Government of Canada, 2019
HIV Basics, CATIE,
2023
Digital Marketing Certificate, Hubspot Academy
2024 - 2025
SKILLS
Microsoft Office
Adobe Design Suite
Hootsuite
Media Relations
Sponsor Relations
Project Management
Time Management
Website Design
IT Software Understanding
Reading and Writing
PC and MAC user
Event Planning
REFERENCES
Audra Denny
Executive Director, Architectural Woodwork Manufacturers Association of Canada